| Projects | Future | 2022-10-10

Nub’s Nob Announces New Quad for 2023

Michigan ski areas continue to invest in new lift technology as Nub’s Nob today became the latest to announce a project for 2023. Skytrac will build the new Green chair, a fixed grip quad replacing a 1978 Riblet. The existing lift serves as the main out-of-base people mover at Nub’s Nob.

In a video message announcing the project, General Manager Ben Doornbos identified three reasons Nub’s Nob chose a fixed grip quad over a detachable. “High speed chairlifts at Nub’s Nob just don’t make sense,” he said, noting the high cost and other drawbacks. A detach would only shave two minutes off the current five minute ride and would cause congestion as skiers favored the lift over nearby fixed grip chairs. “We want to stay future focused and continue to invest in the downhill experience,” he continued. “The only thing we’re ever going to care about at Nub’s Nob is making this place the home for the best Midwestern ski experience possible.”

Elsewhere in Michigan, The Highlands, Mt. Holly and Snowriver also plan to debut new lifts for 2023-24. The four projects announced already come on top of big investments by Michigan ski resorts this season including new lifts at Bittersweet, Boyne Mountain and Caberfae Peaks. That’s seven new lifts in two years for the Great Lakes State.

Article by Peter Landsman

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